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	<title>Astheria</title>
	
	<link>http://astheria.com</link>
	<description />
	<pubDate>Fri, 07 Nov 2008 20:46:18 +0000</pubDate>
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		<title>Typeface, a Letterpress Documentary</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/445143140/typeface-a-letterpress-documentary</link>
		<comments>http://astheria.com/design/typeface-a-letterpress-documentary#comments</comments>
		<pubDate>Fri, 07 Nov 2008 06:06:51 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=99</guid>
		<description><![CDATA[A quick look at a new typographic documentary being released in the near future.]]></description>
			<content:encoded><![CDATA[<p>I was lucky enough to attend a sneak peak screening this evening, of a new typographic documentary: <i><a href="http://www.typefacethefilm.com">Typeface</a></i>. Lucky&nbsp;indeed.</p>
<p><i>Typeface</i> discusses the changes in the globalization of industry, and the effect of the computer and demand for faster results on the manual printing techniques which came before it. The Hamilton Wood Type Museum plays a central role, which shelters over 1.5 million pieces of wood type in rural Wisconsin. More importantly, it reminds us of the importance of the history of our profession and why we should cherish it. Be sure to check out the film&#8217;s <a href="http://typeface.kartemquin.com/about">about page</a> for some more&nbsp;background.</p>
<div class="figure large"><a href="http://typeface.kartemquin.com/"><img src="http://media.typesites.com/astheria/typeface/hamilton.jpg" alt="" /></a><small>A photo of just a taste of the Hamilton type collection</small></div>
<p>I&#8217;m sure you&#8217;re wondering if it can compare to <i><a href="http://www.helveticafilm.com">Helvetica</a</i>&#8230; While the production quality is a little rougher, I enjoyed it just as much (and granted, the editing was not fully complete for the screening). While it doesn&#8217;t have influential figures giving testimony, it does have a very humbling cast of passionate people who have lived through the evolution of the&nbsp;industry.</p>
<div class="figure large"><a href="http://typeface.kartemquin.com/"><img src="http://media.typesites.com/astheria/typeface/norb.jpg" alt="" /></a><small>Norb, 83 years old and still cutting letters</small></div>
<p>I found myself chuckling quite often, while this <em>is</em> a documentary, it doesn&#8217;t feel like one. In the same vein as <i>Helvetica</i>, even those not fully enthralled with typography will enjoy&nbsp;it.</p>
<div class="figure large"><a href="http://typeface.kartemquin.com/"><img src="http://media.typesites.com/astheria/typeface/typeface.jpg" alt="" /></a><small>The gorgeous promotional website</small></div>
<p>I won&#8217;t deluge many details about its contents, but if you enjoyed <i>Helvetica</i>, I promise you will enjoy <i>Typeface</i>. It will be appearing in film festivals in the near future, I would expect showings in art theaters, and an expected DVD release in late 2009. Be sure to check it out if you have even a passing interest in&nbsp;typography.</p>
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		<item>
		<title>Typetweets Notes</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/400242823/typetweets-notes</link>
		<comments>http://astheria.com/design/typetweets-notes#comments</comments>
		<pubDate>Mon, 22 Sep 2008 23:26:58 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=95</guid>
		<description><![CDATA[A quick FAQ on Typetweets.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re a <a href="http://typesites.com">Typesites</a> subscriber, or noticed some of the links popping up around the intertubes, you probably have already seen <a href="http://www.typesites.com/projects/typetweets/">Typetweets</a>. For those of you who haven&#8217;t, it&#8217;s a quick look at typographic discussions happening across Twitter. If you&#8217;re looking for more info on that, check out the <a href="http://typesites.com/typetweets/">launch&nbsp;post</a>.</p>
<div class="figure large"><a href="http://typesites.com/projects/typetweets/"><img src="http://astheria.com/wp-content/uploads/2008/09/typetweets1.gif" /></a></div>
<p>Since it went live last week, I&#8217;ve received some questions about it and thought I&#8217;d take the time to answer them here. Feel free to ask more in the comments or share your thoughts as well, feedback is greatly&nbsp;appreciated.</p>
<blockquote><p>&#8220;On which [&#8230;] keywords did you search&nbsp;twitter?&#8221;</p></blockquote>
<p>As of right now, there are eleven of them. Seems Twitter has a very strange limit for this, unless I&#8217;m mistaken. I&#8217;m working on creating a way to include more terms in the near future, however. For giggles, here are the current&nbsp;terms:</p>
<ul>
<li>Typography</li>
<li>Typeface</li>
<li>Serif</li>
<li>Typographic</li>
<li>Helvetica</li>
<li>Verdana</li>
<li>Ampersand</li>
<li>Letterpress</li>
<li>Caslon</li>
<li>Palatino</li>
<li>Futura</li>
</ul>
<p>For the first few days it was live, Typetweets was one of the initial terms. Obviously this is hardly an extensive list, and if you have suggestions I&#8217;d love to hear them. There is a caveat that makes things a bit difficult however, if the term has any other uses, we end up pulling in tweets that don&#8217;t have anything to do with typography. For example, there is apparently a hotel or something named Clarendon that people like to discuss, a&nbsp;lot.</p>
<p>A term that I&#8217;m hesitant to include as well is <em>font</em> as it&#8217;s used so frequently, and by so many people, that it&#8217;s a bit of a double-edged sword. But I&#8217;m sure I&#8217;ll turn it on and off intermittently at times. Oh, the&nbsp;power&#8230;</p>
<blockquote><p>&#8220;Will there be a filter&nbsp;function?&#8221;</p></blockquote>
<p>Highly likely, there&#8217;s quite a few Helvetica haters out there who surely don&#8217;t want to read about people watching the Helvetica&nbsp;film.</p>
<blockquote><p>&#8220;Do you mind sharing what’s under the&nbsp;hood?&#8221;</p></blockquote>
<p>It&#8217;s a relatively simple thing in theory, but playing nice with Twitter&#8217;s servers complicates things a little. Essentially, this is what&nbsp;happens:</p>
<ol>
<li>A cron job runs a PHP script every five&nbsp;minutes.</li>
<li>The PHP script sends a query out to Twitter, and gets the tweets back as&nbsp;data.</li>
<li>The data gets parsed through a decent bit of Regex to make it more&nbsp;useful.</li>
<li>The result is stored as a file on my server, so that when people view Typetweets, I&#8217;m not using any of Twitter&#8217;s servers to supply the&nbsp;data.</li>
<li>A bit of Javascript parses the data when you load the page and you enjoy&nbsp;reading.</li>
</ol>
<blockquote><p>&#8220;I’m ruined! How am I supposed to get any work done if there are 100 tweets to check out on&nbsp;typography?!&#8221;</p></blockquote>
<p>That I cannot help you with&nbsp;unfortunately.</p>
<h3>Nifty</h3>
<p>I hope that answers a few people&#8217;s questions, but feel free to ask more. There&#8217;s no timeline for updates to Typetweets, but I already have a few upgrades figured out and just need to find time to add them, as well as some updates to the Typesites design. Reviews will also resume this&nbsp;week.</p>
<p>Over to you&nbsp;folks.</p>
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		<item>
		<title>I Agree</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/393311917/i-agree</link>
		<comments>http://astheria.com/design/i-agree#comments</comments>
		<pubDate>Mon, 15 Sep 2008 15:50:50 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=93</guid>
		<description><![CDATA[A quote from Jeff Croft on the issue of the web industry's focus on technical issues over design.]]></description>
			<content:encoded><![CDATA[<blockquote><p style="font-size:1.25em;">&#8220;I would say my biggest pet peeve related to the industry would be people focusing on technology instead of design, standards instead of users, and validation rather than innovation.&#8221; &#8212; <a href="http://www.jeffcroft.com">Jeff&nbsp;Croft</a></p>
</blockquote>
<p>Took the words out of my&nbsp;mouth.</p>
<p>Anyone else&nbsp;agree?</p>
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		<item>
		<title>Depth v. Frequency</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/360494794/depth-v-frequency</link>
		<comments>http://astheria.com/this-site/depth-v-frequency#comments</comments>
		<pubDate>Sat, 09 Aug 2008 18:34:14 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Personal]]></category>

		<category><![CDATA[This Site]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=87</guid>
		<description><![CDATA[Lowering the depth of posts of non-articles to increase posting frequency, and a rant on the generic content plaguing the design blogosphere.]]></description>
			<content:encoded><![CDATA[<p>Content on the web has become overtly monotonous in format. <em>Top X Lists</em>, <em>X Reasons Why Y is Z</em>, and so on. On rare occasion you come across something useful amongst the plethora of these lists but more often than not you finish reading and realized you&#8217;ve learned&nbsp;nothing.</p>
<p>We know why these articles receive Diggs, Stumbles, or what-have-you. The content is typically easy to digest almost mindlessly, the headlines are proven phrases which spark interest&thinsp;&#8211;&thinsp;marketing lingo for the news world. They bring in traffic, traffic leads to advertising, advertising leads to monetary returns. Or perhaps people really love watching the little numbers go up in their stats regardless of whether they&#8217;re producing something of&nbsp;value.</p>
<p>These posts are easy to write, simply gathering information or regurgitating the thoughts of others, and my aversion to writing pieces such as these is&thinsp;&#8211;&thinsp;at least in my mind&thinsp;&#8211;&thinsp;a large reason why things have been so silent&nbsp;here.</p>
<p>Rant&nbsp;over.</p>
<p>I believe it&#8217;s been just nearly three months since I&#8217;ve written here, eclipsing a previous dry spout back in November. It&#8217;s not that I don&#8217;t have things to say, or that I&#8217;m too busy or that I&#8217;m burnt out on writing articles.&nbsp;Hardly.</p>
<p>Well, maybe a little. Things are definitely&nbsp;busy.</p>
<p>This is essentially a post to break the streak of silence, because after going so long without writing one feels indebted to show up with some miraculous, enlightening piece. This isn&#8217;t one of them, but it is&nbsp;writing.</p>
<p>I&#8217;m planning on posting shorter blurbs here in the posts section, saving the occasional article for the articles section as I should have been doing the last three months. So it may be a slight change of pace from what I&#8217;ve published here in the past, but I&#8217;d really love to share more inspirational things, or articles that left me pondering things at night, and therefore posting more frequently. Sacrificing length and depth on the common post for an increase in frequency. So expect some new content, even if it only arrives in bits and pieces,&nbsp;shortly.</p>
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		<item>
		<title>What’s Next for Typesites?</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/290726720/whats-next-for-typesites</link>
		<comments>http://astheria.com/design/whats-next-for-typesites#comments</comments>
		<pubDate>Thu, 15 May 2008 07:04:20 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=78</guid>
		<description><![CDATA[Looking ahead at what the future of Typesites may hold, and looking for your input!]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.typesites.com">Typesites</a> has reviewed sixteen websites with interesting typography so far, and it&#8217;s come time to reevaluate what the site is now that its had some time to settle and evolve. Four months may not seem like a terribly long time, but since the idea behind the site was relatively fresh I had no idea how it would be received, or used. Thankfully, the site has proven quite popular, and I&#8217;d like to take the chance to thank everyone who has taken the time to stop by. I&#8217;m extremely grateful for all the wonderful emails, comments, and guest authors; without you the site wouldn&#8217;t be possible. Cliché, I know, but it&#8217;s&nbsp;true.</p>
<p>I&#8217;m working on some updates to the design, as what exists currently was a bit rushed and doesn&#8217;t quite accomplish the goals that it should. To make use of the opportunity, this is a good time to add additional features as well&#8212;reviews still being the focal point of the site. As Typesites exists by and large from its readers and guest authors I think it&#8217;s only appropriate to ask you what type of content you would like to see on&nbsp;there.</p>
<p>So I&#8217;ll keep this short and sweet. What do you love about Typesites? What do you dislike? How would you feel about a side-blog that spotlights web typography techniques? How else can the site be improved? The floor is&nbsp;yours&#8230;</p>
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		<title>Initial Impressions of Silverback</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/285534648/initial-impressions-of-silverback</link>
		<comments>http://astheria.com/design/initial-impressions-of-silverback#comments</comments>
		<pubDate>Wed, 07 May 2008 18:04:18 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=79</guid>
		<description><![CDATA[A first look at the new beta application for user testing, Silverback, by Clearleft.]]></description>
			<content:encoded><![CDATA[<p>I was extremely excited today to receive an email from <a href="http://www.clearleft.com">Clearleft</a> that I had been selected to be a beta tester for their new application, <a href="http://www.silverbackapp.com">Silverback</a>. Silverback is a user testing application for Macs only that makes use of the hardware available to create a pseudo-user testing environment on&nbsp;demand.</p>
<div style="float: right; padding: 3px; background: #eee; border: 1px solid #ddd; margin-left: 10px; margin-bottom: 10px;"><img src="http://media.typesites.com/astheria/silverback/silverback.jpg" /></div>
<p>I ran a few tests on coworkers this morning using the application and was simply blown away by its ease of use and useful features. Within 60 seconds I had my first project setup, my first user profile created and was running a test of <a href="http://www.clockwork.net">Clockwork&#8217;s</a> products. The most exciting part came when I ended the first test and exported the Quicktime movie file that was&nbsp;created.</p>
<p>Opening up the movie I was greeted by a full scale representation of my desktop, along with a picture-in-picture view of the user in the lower right hand corner. The application recorded everything that the webcam could see for facial reactions as well as audio from my Macbook Pro&#8217;s built in microphone. The screencast of the entire desktop allowed for me to watch what the user was doing as well as reported any clicks with small overlaid&nbsp;circles.</p>
<p>This type of basic user testing functionality built into my laptop and organized neatly in one application simply blew me away. It&#8217;s a great substitute for anyone without a dedicated testing lab (which few small scale companies have available), and even if you do have one; it makes for an awesome portable test station, no extra cameras or one way mirrors&nbsp;needed.</p>
<p>I&#8217;ll be posting more about my beta experiences in the near future, but it would be suffice to say that Silverback will be a <em>must have</em> application for anyone working on creating websites or interfaces for web applications. Since it allows for full desktop usage I&#8217;m sure it would also be super useful for anyone testing desktop applications as&nbsp;well.</p>
<p>For the latest on Silverback, you can follow the <a href="http://www.twitter.com/silverbackapp/">Silverback Twitter&nbsp;Account</a>.</p>
<p>Enjoy the screenshots! Click them to view a larger version on&nbsp;Flickr:</p>
<div class="figure large"><a href="http://www.flickr.com/photos/astheria/2475565901/" title="Project Created by kmeyer, on Flickr"><img src="http://farm3.static.flickr.com/2050/2475565901_07716ea5ac.jpg" width="500" height="313" alt="Project Created" /></a><small>New project created</small></div>
<div class="figure large"><a href="http://www.flickr.com/photos/astheria/2475562667/" title="Adding a Test Session by kmeyer, on Flickr"><img src="http://farm4.static.flickr.com/3284/2475562667_2cba46d738.jpg" width="500" height="313" alt="Adding a Test Session" /></a><small>Creating a new test session</small></div>
<div class="figure large"><a href="http://www.flickr.com/photos/astheria/2475567643/" title="Ready to Start Session by kmeyer, on Flickr"><img src="http://farm4.static.flickr.com/3229/2475567643_50be112fc0.jpg" width="500" height="313" alt="Ready to Start Session" /></a><small>Ready to start a session</small></div>
<div class="figure large"><a href="http://www.flickr.com/photos/astheria/2476387080/" title="After Finishing a Session by kmeyer, on Flickr"><img src="http://farm4.static.flickr.com/3290/2476387080_dce312f031.jpg" width="500" height="313" alt="After Finishing a Session" /></a><small>Session finished</small></div>
<div class="figure large"><a href="http://www.flickr.com/photos/astheria/2475571061/" title="Exporting Video by kmeyer, on Flickr"><img src="http://farm4.static.flickr.com/3049/2475571061_26f6770049.jpg" width="500" height="313" alt="Exporting Video" /></a><small>Exporting Video</small></div>
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		<item>
		<title>There Are No Trends in Design</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/280860475/no-trends-in-design</link>
		<comments>http://astheria.com/design/no-trends-in-design#comments</comments>
		<pubDate>Wed, 30 Apr 2008 15:35:10 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=75</guid>
		<description><![CDATA[There are merely the illusion of trends.]]></description>
			<content:encoded><![CDATA[<p>There are merely the illusion of trends. A trend is a term for whatever the stylists are copying en masse at the time. What are stylists? Stylists are people who are technically proficient with the tools of the trade to create design, but lack knowledge of the design process. Rather than applying the process they simply find something they find cool at the time and reproduce a spin-off of&nbsp;it.</p>
<p>When you create something along the lines of the Web 2.0 look, or a hand drawn look for example, you are assigning attributes to whatever the content happens to be that may or may not be appropriate. Design communicates a visual message to a viewer, and when you communicate the wrong thing, you are <em>failing</em> your&nbsp;client.</p>
<p>In fact, this type of &#8216;design&#8217; devalues real design. Just look across the blogosphere, look at the bountiful amount of Web 2.0 style sites for companies which have no qualities that fit the stigma that comes with Web 2.0; it just looks pretty. Look at the dozens of illustrative, organic feeling designs that have popped up recently. Someone told me that super-sized text is a new trend (when the size of type is considered a trend, may <a href="http://en.wikipedia.org/wiki/International_Typographic_Style">the Swiss</a> have mercy on our&nbsp;souls).</p>
<p>To put it in one sentence, I really love Wikipedia&#8217;s <a href="http://en.wikipedia.org/wiki/Design">definition of&nbsp;design</a>:</p>
<blockquote><p>Designing normally requires a designer to consider the aesthetic, functional, and many other aspects of an object or a process, which usually requires considerable research, thought, modeling, interactive adjustment, and&nbsp;re-design.</p></blockquote>
<h3>Everybody&#8217;s Doing&nbsp;It!</h3>
<p>No. No, they&#8217;re not. Think of the industry rockstars; none of their sites look like each others or any others for that matter. There are many knock-offs but they all pale in comparison to the original design. The reason why the remakes can never ascend to that level of design is because the design is no longer communicating. Each personal site design visually encapsulates the personas of many of these&nbsp;people:</p>
<div class="figure"><a href="http://www.cameronmoll.com"><img src="http://media.typesites.com/astheria/trends/cameron.jpg" alt="Cameron Moll" /></a><small>Cameron Moll&#8217;s site, Authentic Boredom; Classy, yet personable.</small></div>
<div class="figure"><a href="http://www.elliotjaystocks.com"><img src="http://media.typesites.com/astheria/trends/elliot.jpg" alt="Elliot Jay Stocks" /></a><small>Elliot Jay Stock&#8217;s site; Edgy, a little bit of rebellion.</small></div>
<div class="figure"><a href="http://www.shauninman.com"><img src="http://media.typesites.com/astheria/trends/shaun.jpg" alt="Shaun Inman" /></a><small>Shaun Inman&#8217;s site; Crisp, clean, minty.</small></div>
<p>None of the above three sites look the same, nor will you find any other prominent designer&#8217;s sites mimicking their style. Can you imagine, say, a law firm in Shaun Inman&#8217;s design? No. Even though the site is very clean and professional, it has a certain quality to it that is particular to Shaun. This is the core foundation of design, the very thing that separates the designer from bloke who figured out how to save as HTML from Microsoft Word. Creating anything with disregard to emotions, preconceptions, and message is not&nbsp;design.</p>
<p>If the people many of us look up to are coming up with great visual communications which succeed at communicating the proper ideas, shouldn&#8217;t we be following suit? If you do believe in trends, maybe the next one should be <em>unique and&nbsp;communicative</em>.</p>
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		<title>Powerful Design Books</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/276959181/powerful-design-books</link>
		<comments>http://astheria.com/design/powerful-design-books#comments</comments>
		<pubDate>Thu, 24 Apr 2008 15:07:14 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Typography]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=69</guid>
		<description><![CDATA[A short list of the books that I would most heavily recommend, and that have had the greatest impact on me.]]></description>
			<content:encoded><![CDATA[<p>As someone who is always reading three books at a time, I&#8217;ve read more than a fair few of books on aspects of the web design industry. Unfortunately I think quite a few of them are duds; while others are particularly good. So good in fact, that I lend them out frequently to friends. Recently, one of them asked me for a list of the ones that I thought were the best, and I thought I would share it here as&nbsp;well.</p>
<h3><a href="http://www.amazon.com/gp/product/032145345X?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=032145345X">Designing the&nbsp;Obvious</a></h3>
<div class="figure"><a href="http://www.amazon.com/gp/product/032145345X?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=032145345X"><img src="http://farm4.static.flickr.com/3111/2438147749_4ede1d775e.jpg" alt="Designing the Obvious" /></a></div>
<p><i>Designing the Obvious</i> was the book that created my passion for user interface design. Many of the principles within the book drive my thoughts about the tandem of simplicity and user experience. As far as application interface design goes, there is no better book for theory. That said, the information in the book is applicable to all facets of interactive design. The title itself, is pretty self-explanatory (obviously!) and the book makes for a good read, rather than being overly&nbsp;technical.</p>
<h3><a href="http://www.amazon.com/gp/product/0321344758?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0321344758">Don&#8217;t Make Me&nbsp;Think</a></h3>
<div class="figure"><a href="http://www.amazon.com/gp/product/0321344758?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0321344758"><img src="http://farm3.static.flickr.com/2050/2438981816_8b61f3bf9b.jpg" alt="Don't Make Me Think" /></a></div>
<p>A must-have for anyone working with front-end design on the internet, Krug&#8217;s book has aged particularly well. The examples are in most cases no longer on the internet, but the principles and ideologies are still very relevant. If you don&#8217;t own this book and you do any form of web design, you need to at the very least borrow this from the library; though you&#8217;ll probably want a copy as your bible. My copy is getting pretty dirty on the&nbsp;covers.</p>
<h3><a href="http://www.amazon.com/gp/product/0321429168?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0321429168">Analog In, Digital&nbsp;Out</a></h3>
<div class="figure"><a href="http://www.amazon.com/gp/product/0321429168?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0321429168"><img src="http://farm3.static.flickr.com/2298/2438147805_e0e638a0ff.jpg" alt="Analog In, Digital Out" /></a></div>
<p>Brendan Dawes is a curious man. <i>Analog In, Digital Out</i> is a book about interaction &#8211; sort of. Dawes takes a look at how every day events can be information that can be harnessed to produce designs, and frequently challenges the way we see computers today. The examples in book even include snippets of code to reproduce what he has made. Reading this book opens a new way of abstract thinking. Someone is going to read this one day and create some sort of technological&nbsp;marvel.</p>
<h3><a href="http://www.amazon.com/gp/product/1568984480?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1568984480">Thinking With&nbsp;Type</a></h3>
<div class="figure"><a href="http://www.amazon.com/gp/product/1568984480?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1568984480"><img src="http://farm3.static.flickr.com/2101/2438988856_dc750e17eb.jpg" alt="Thinking With Type" /></a></div>
<p>This book introduced me to the world of typography. Over time I&#8217;ve found that nearly any book on typography repeats the history of type for the first half of the book, and while this one is no exception, it presents it in an interesting manner. The examples and explanations are more manageable than <a href="http://www.amazon.com/gp/product/0881792063?ie=UTF8&#038;tag=astheria-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0881792063"><i>The Elements of Typographic Style</i></a> and I would highly recommend this as a starting point for those interested in learning more about&nbsp;typography.</p>
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		<title>Lunch Form Usability</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/271175819/lunch-form-usability</link>
		<comments>http://astheria.com/personal/lunch-form-usability#comments</comments>
		<pubDate>Wed, 16 Apr 2008 04:37:52 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=59</guid>
		<description><![CDATA[Not the forms you're thinking of, but the same concepts apply.]]></description>
			<content:encoded><![CDATA[<p>When the clock starts rolling around noon and stomachs start rumbling, lunch is on the mind. Delivery orders are placed, and you wait. Well, due to some poor design decisions on the lunch form I waited a long time. Worse yet, I was left disgruntled at the end of the situation, all because of poor form design; I ended up faxing the order form to their&nbsp;phone&nbsp;number.</p>
<div class="figure"><img src="http://media.typesites.com/astheria/potbelly/potbelly.gif" alt="The Potbelly Order Form" /><small>The offender? A lightning bolt icon indicating the fax number and some poor ordering</small></div>
<p>The problem is pretty simple, but twofold. First, why a lightning bolt for a fax machine icon? Granted, there&#8217;s no hard rule about what to use as a fax icon, but this one is pretty suspicious. What&#8217;s worse is the layout of the next sentence. Notice that <em>Fax</em> is under the phone icon, and <em>call</em> is under the confusing fax icon. Mix in a bit of a rush and just glancing at the sheet while it&#8217;s in a fax tray and you have a recipe&nbsp;for&nbsp;disaster.</p>
<p>If you look even closer you can see the word <em>Fax</em> again underneath itself, and again under the&nbsp;phone&nbsp;icon.</p>
<p>The problem is easily solved, and one could say that putting the phone number in the far right helps increase it&#8217;s prominence due to it&#8217;s proximity to the edge of the page. A second benefit is that it reinforces the process they want you to follow: fax first,&nbsp;then&nbsp;call.</p>
<div class="figure"><img src="http://media.typesites.com/astheria/potbelly/revised.gif" alt="My revised order form" /><small>My revised order form</small></div>
<p>While the food was late, it was still tasty. I&#8217;ve eaten at Potbelly enough to be a repeat customer, so this wasn&#8217;t enough to put me off. But think of all the new customers that may never reach the point of repeat customer if they suffer a similar folly? Just another example of why good design&nbsp;pays&nbsp;off.</p>
<div class="figure"><img src="http://media.typesites.com/astheria/potbelly/lunch.jpg" alt="Lunch finally arrived" /><small>The bowl of chili and sandwich, only 60 minutes later than I had hoped!</small></div>
<p>Anyone else had a similar experience with offline forms? Personally I find it interesting that such mistakes are probably still made in the online world. To be honest, until you&#8217;re a victim of such a situation or have someone tell you about it, I&#8217;m not sure it&#8217;s one of the issues you could&nbsp;catch&nbsp;easily!</p>
<p><em>Edit: By request I&#8217;ve uploaded the <a href="http://media.typesites.com/astheria/potbelly/PB_FaxMenu_110.pdf">full .pdf of the menu</a> for readers. For educational&nbsp;use&nbsp;only!</em></p>
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		<title>About the Redesign</title>
		<link>http://feeds.feedburner.com/~r/astheria/~3/269777713/about-the-redesign</link>
		<comments>http://astheria.com/this-site/about-the-redesign#comments</comments>
		<pubDate>Mon, 14 Apr 2008 04:17:09 +0000</pubDate>
		<dc:creator>Kyle Meyer</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Personal]]></category>

		<category><![CDATA[This Site]]></category>

		<guid isPermaLink="false">http://astheria.com/?p=70</guid>
		<description><![CDATA[Because if I didn't write about it, you'd never notice the aesthetic changes, y'know?]]></description>
			<content:encoded><![CDATA[<p>This redesign was sparked by quite a few things. But what truly set it off was coming across <a href="http://www.airbagindustries.com/archives/airbag/boxes.php">a post</a> on Greg Storey&#8217;s <a href="http://www.airbagindustries.com/">Airbag</a>. To summarize, he writes about a moment of nostalgia of the pre-web 2.0 era; back when the visual differences between sites were vast and everyone worked to be unique in some way or&nbsp;another.</p>
<p>I absolutely loved reading the post (even though it is from 2006) and decided to push Astheria.com to be a little different from other blogs. Fortunately, this sat pretty well with me since I wanted to pull the articles out of the mess of lesser posts anyway. This makes things a little different on its own but I hope it will drastically improve the findability of what most people are going to care about. There are no longer sections for metadata or categories, and the <a href="/archives/">archives</a> are a bit radical. It&#8217;s still a blog, it still has a relatively conservative layout, but it&#8217;s a step in the right direction I&nbsp;think.</p>
<p>I have some interesting thoughts regarding the use of <a href="http://en.wikipedia.org/wiki/Human-based_computation">human computation</a> and blogs that I didn&#8217;t have time to address in depth, and that&#8217;s something I&#8217;ll be working on behind the scenes for a while. Look for it in the&nbsp;future.</p>
<h3>A Work in&nbsp;Progress</h3>
<p>For now, I&#8217;m still working on tweaking and fixing for different browsers, but I&#8217;d love some feedback. It&#8217;s going to take a good bit of polish to bring this to the level of the previous&nbsp;design.</p>
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