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11 03 2009

Maybe it’s Twitter, maybe it’s the RSS feed, maybe it’s the fact that this hasn’t changed and likely won’t change in the future. I’ve ranted blogged about design vs. making things pretty in the past, the number of pointless top x posts that clutter content online, and so on. But a tweet from Jason Santa Maria compelled me to bitch blog:

@cameronmoll Seriously. It’s all fluff and no context, criticism, or thought. Just pretteh pretteh pretteh, and no “why”.

Jason Santa Maria

Jason has a great point, 300 Lists of 425 New Techniques to Make Your Web Design More Spectacular won’t make you a better designer. Articles such as Web Design Trends for 2010 will do nothing to increase your understanding of design, and furthermore, they undermine the value of design.

This is not design:

1. Oversized Logos/ Headers

Splash pages are so yesterday. To make an unforgettable impression on the visitor, the trend for 2010 will be oversized logos on an equally oversized header. These types of headers can take up the entire screen, but with one important note. Visitors will not need to click anything, just scroll down. Visitors often having a clicking phobia (due to years of poor navigation), so big headers do the job of a splash page without forcing your visitors to click anything.

— Omitted 1

Using an oversized logo or header has a set of pros and cons. While it does give a great opportunity to do some more exotic branding, just look at the quote: “big headers do the job of a splash page.” Didn’t we get rid of splash pages for a reason? A large header has a place in certain websites and not in others, making the decision of whether or not this element is appropriate for a particular website is practicing design.

Andy Rutledge puts what I want to say better than I can in a recent post:

Creativity is not design. Creativity has nothing to do with design. Creativity is bound by no laws, rules, or strictures …which is perhaps why it’s so intoxicating […]. Design, on the other hand, is based entirely on math, psychology, human perception, and a host of rigid rules and laws […]

Andy Rutledge (Creativity is Not Design)

Andy is pretty upfront about his opinions on the matter, and just wrote a great test which looks at basic design principles. If you haven’t read through it, it’s a great chance to refresh these principles in your mind. If things are a little difficult, spend a little time researching them. Andy’s written about design fundamentals in the past, and they’re great reads as well. Andy’s blog is exemplary of the type of content that is being drowned out on the web by all the noise. It’s opinionated, it makes you think, it makes you question what you know about design at times. Agree or disagree with him on each post, you’ll only learn more by doing so.

What makes great design great is not a trendy technique, but the logic and conceptual aspect that were figured out in the designer’s mind—or more likely, on paper—before a mouse cursor ever opened Photoshop.

So ignore those top x lists and articles on trends. Seek out quality content about the logic and reason that goes in to design. Read great, thought provoking posts that delve in to the process of redesigning a site, evaluating the finer details of pricing and plans pages, and so on. Make this the content you share with others, and leave the link bait to turn to link rot.


1 Omitted because it’s unnecessary to identify the author.

Forty-four

Responses

  1. At least those articles with “387 Ways To Improve SEO” have a short expiration date. They may get a lot of traffic because of their sexy headline, but they won’t last.

    Gems like Andy’s might not get the initial buzz on Digg or Smashing Magazine, but they will be linked to for years and years (which on the internet is centuries).

    It’s about weighing the short term burst of traffic and timeless content that will drive traffic and design opinions for years.

  2. This post is right on Kyle. I completely agree. There is not enough learning through thinking, rather learning by imitating. I always look for the articles that will inspire through ideas and concepts, not showing me a list of what they deem as good design, etc. I try to do the same in my writing and posts.

    I think there will always be a place for freebie icon lists and top 10 blogs/websites articles. The same as there will be a place for quality articles for the people who want to increase understanding.

  3. I get your point Kyle, and totally agree that design is not implementing the trendy techniques listed out in the top X lists. But I have a few points I want to make:

    1. There is nothing inherently wrong with a top X list or a post that identifies trends in design. Sure they can be annoying, adding to the clutter, but there is value in seeing what is being done.

    2. I don’t know that think we can say top X lists, logo for $200 sites, stock design, etc, undermine the value of design. They are created by and for people that already don’t understand the value of design. Forget about them. Good designers are still in demand and there are plenty of people that do understand the value of design.

    3. The quote from Andy Rutledge “Creativity has nothing to do with design” makes no sense to me. Yes I agree that there are rules and fundamentals of design that you must learn (I spent 4 years getting a Graphic Design degree at the U of MN) but you also need to be a creative problem solver. You can know and follow all the rules in the book, and still be a crappy designer.

  4. @Rett:

    2. I think you’re right to an extent, but the continued abundance and growing number of these sites and articles continue to create the perception among clients in particular that design is little more than making things pretty.

    3. I can see how it’s easy to get hung up on that quote. Creativity may not have been the best semantic choice of words, but I think Andy is aiming to communicate that the purely aesthetic visuals (creating things a certain way for no reason more than it’s appearance) isn’t design. Great design is a combination of logic and creating stunning visuals rooted in earlier decisions of what to communicate and how. The visual look and feel should be determined by goals. A high contrast, sharp edged, aggressive feeling visual is the right design choice for something aiming to reach males aged 14-20 for example. The two need each other to coexist. But you are right on that without good art direction, good design decisions can be wasted.

  5. I think it depends on what you mean by ‘creativity’ and what you mean by ‘design’. They can mean different things.

    It’s certainly true that people who make websites will want to try out new ways of making things look pretty as new technology arrives, and it’s possible to guess when something was designed by looking at it, but you’re definitely right, and if everyday people realise the complex thought involved they’re less likely to think ‘I don’t need to waste money on a designer to just make things look pretty’.

    Also, I can’t help but wonder whether the Web Design Trends for 2010 article is really serious or in fact some kind of cleverly-disguised spoof.

  6. In my opinion design without purpose, is art.

    When you commission an artist, you get his style, his ideas and his feelings. When you commission a designer, you should get a solution to a problem.

  7. AMEN! That design trends for 2010 article should have been called “What people have been churning out the last 2 years”.

    Here is my take on the popularity of lists posts. When you start out as a designer you’re learning, taking it all in. It’s about the tools and tricks. Not because it should be, but because that’s what the many schools teach and what clients think they want. I know that’s where I started as a designer. it wasn’t until I had an “Ah-ha” moment a few years ago when a beautiful looking site failed miserably that I started to think more about why I was doing what I was doing and less about how I was doing it.

    I’ve written for several of these throw away blogs the commenters have mentioned. I think they have a place. I’ve tried to write about fundamentals (granted I drew them up as comics so they can’t be taken that seriously). It seems like there is a big audience out there for good content, you just have to find ways to introduce it to them.

  8. All the top x lists and sites the thrive on them (smashing magazine) pretty much do the same lists over and over and copy their list from someone else. I’d rather see a thorough review of 2 or 3 items than 50 items with no real detail. It’s pretty much the reason I stopped subscribing to Digg’s RSS feeds and several other feeds out there.

  9. Surely these top x lists are useful in bringing awareness to the fact that if you are currently following said trend with your current design, you are approaching it in the wrong way. This allows you to reevaluate what you want your design to achieve. Of course this is not the articles intended purpose but some good can be extracted from it in this way.

  10. Agree with you. And by the way, most design blogs writes about anything but design.

  11. Agreed.

    Today if I look around in most commercial design blogs, they are featuring websites with crazy stuff thrown here and there. I mean, why don’t they blog about design principles more than often. Write about grids, typography, usability, things which actually matters for designers and users using the sites. Such blogs are just concerned about content, doesn’t matter good or bad, just content that drives traffic. If these guys have large subscribers, they should teach them good design principles. On sixrevisions.com they have published many ‘how to design … website’ and they are not even worth trying because they teach me nothing, but glossy, out dated, so called web 2.0 designs. Learning Photoshop is not design, using good colors is not good design, big illustrations, large untidy headers is not good design. Design is something more logical and meaningful. I mean, how can you design for web without even knowing about HTML/CSS, and without having any idea that how will the photoshop file actually look into browsers, how will user interact with the call-to-action buttons, where will they focus, is there any flow or hierarchy in the design. These sites are wasting our time and teaching us useless things.

    I would like to compare two sites: A List Apart and Smashing Magazine.

    Explore both of these sites. Former is the best example of how good design cares about the readers. Just 1 ad, rest is all content (very good content). While in later, all you see is ads. Do these guys care about their users’ experience on their site. No! Thanks to google reader, I don’t have to visit such sites for reading.

  12. Since beginning a course in multimedia and sitting through the design subject I’ve learnt so much of these things.

    Still learning, and loving it.

  13. You’re spot on, Kyle.

    It was eye-opening writing a guest article for Smashing and seeing how an article that I felt was one of the more educational ones was ‘sexed up’ into a list-style format with an sensational title.

    The approach from so many of these sites shows a clear misunderstanding about what it takes to improve as a designer. But I’d argue they’re aware of this shortcoming. Understanding the ‘why?’ isn’t nearly as sexy.

    It’s worth remembering that these websites are competing for clicks and subscribers and thus need to cater to the lowest common denominator to keep growing their numbers. To do this, the content has to come thick and fast and offer “378 ways to be awesome!” That’s a sign of their readership more than anything.

    The community of designers who try to grapple with the science of design aren’t even on the same planet. It’s a bit like print designers getting annoyed at people for sharing tips on scrapbooking.

    I agree the problem arises when people start confusing one with the other, but I’d argue any client worth their weight knows the difference.

  14. I couldn’t agree more. The “noise” has become deafening. I was really into the listmaker style blogs for a while. While they’re great for gleaning quick news, misc resources and sometimes ideas… that’s about it. They don’t usually offer anything a reader can take away with them that will make him or her a better designer.

    I’d much rather read articles focusing on a case study, or tutorials which detail a particular process, or someone’s thoughts on the “why” behind an ideal. Trouble is, there’s no sensationalism in that kind of content, and the marketeers of fluff blogs are very good at stealing attention away with their headlines. I fall victim to it more than I’d like to admit - thinking I’ll go read something meaningful only to get distracted by the “50 Most Bla Bla Bla” type of entries that fill my reader. Yet all too often the listmakers just regurgitate the same junk over and over. I read Andy too (though not as often as I should). He’s a great example one who does NOT publish fluff, and there is a lot to be learned from writings like his.

  15. I’m happy to read this article because it called attention to something that I didn’t even realize I had a problem with. I too am getting tired of the never ending stream of sensationalist list entries, how to design X, and freebie this or freebie that.

    But Rob Morris you are right. It’s a different audience. When your article got “sexed up” it simply was “designed” to fit more with their target. Smashing is doing things right - they’re super successful at what they do and they inspire a ton of copycat blogs.

    Look at newsstands in the grocery store, Cosmo for example. “25 ways to drive your man crazy” - They get more people to crack open the magazine because they just want to skim through quickly. The school of thought is all about scanning, not reading.

    That methodology is what clogged my feed readers and also my brain. There is just SO much content to keep up on. It’s so fast and its all shouting for your attention and oftentimes they’re rounding up all the content that other blogs in the same niche are posting just so those readers stay on THEIR site.

    But your article is refreshing to me because it came at the right time. I’m unclogging my feed reader and focusing on blogs that relate to what I am interested in now. I think it’s just a coming of age. Like Brad Colbow said, when he was just getting started, he ate this all up. Now he’s moved on. I think that describes a lot of us.

    I am part owner of Go Media, and we are probably knee-deep in that niche. In addition to being a creative agency, we sell stock art and run a design blog that often gets linked to on the Envato network, Smashing, etc. We’re trying to evolve and fortunately as we evolve, so do our readers. I think those other sites should do the same if they’re not already.

  16. Cool thing is that you’be just been re-tweeted by… @smashingmag — the No.1 creator of top x lists and articles on trends! ;)

    (Well, worth noting is that 20 minutes before that some others linked to a very nice post about x+y articles, too!;-)

    To the point — I like your point of view!

    While “Top 50 X and Top 100 Y …” articles may certainly create some short-term “buzz”, they don’t last. They don’t stimulate thinking, too. After the 20th or 50th such articles with screenshots of someone else’s real work, you’re tired. That’s the reason I rarely read SM or WDD lately… :)

  17. Thanks for a really great post Kyle.

    As I mentioned on my tumblr blog when reposting a link to your article, “…oddly enough, it (your post) appears when I’m facing some interesting challenges in explaining the difference between the design and visual side things for a website re-alignment.”

    I’m also adding you to my feed list - finally something decent to read, not just pretty stuff to look at.

    Looking forward to browsing your archives and your upcoming posts.

  18. This article has give me something to think about when it comes to design. I myself was a big “top x list” reader for a long time until now. I rarely read them anymore and now want to pay attention to why design can make better sales and so on.

    Thanks for the great article.

  19. Wow! Great article. I think part of the reason that so many blogs are pumping out these lists is because it’s easy. I guess I’m guilty of it too. I’ve posted several of these on my blogs.

    And they are some of most popular posts. Far more so than the articles I write to help educate people on different subjects. I actually enjoy writing the more educational articles more than the roundups, because I feel that they have more long term value.

    After having read this article, and many of the comments, I think I am going to make a slight change to the way I approach my blogging. I think I will still do my typical roundup posts, but pair them off against solid content that will actually help people learn something. I’ll also try to add a bit more substance into the roundups so that even they have at least a smidgen of value!

    I’ll also have to make sure I spend more of my time reading these types of articles. I’m still pretty new to the design world and I still have a ton to learn about the actual science of design.

    Thanks for the great article!!

  20. This has been bothering me subconsciously for a while, I think, so it’s good to see someone put it into words. I’m relatively new on the design/development blog circuit, and it’s been easy to get kind of drawn in by the “(Insert Number Here) Ways to Immediately Become More Amazing” posts that seem to be floating around all over the place. Everyone wants to be awesome, if possible, and the idea that there is a list detailing how is appealing. The web moves very fast, after all.

    However, the more of them I read, the more I came to realize that most of them were just telling me about cool stuff but weren’t actual answers to any of the real questions I had — how do I get this effect? How do I structure this site? How should I *approach* this problem? And now it’s the posts that I can find which do that — such as the ones you link to in your last paragraph — which are the ones I gravitate towards.

    Things with a number in the title I tend to mostly just ignore these days.

  21. Great post guys although I must say that most of the nice concepts/designs are butchered at clients request (starting with simple things like “make that logo bigger”). In my opinion “Not just make the things pretty but design” work only when dealing with personal projects and not commercial ones as the dynamics that apply in each case are different.

    Best

  22. @Algert: You are correct, clients do tend to make bad design decisions and push the designer to make them happen. Making the logo bigger is an obvious point of contention usually. However, educating yourself on why that logo should be the size you made it prepares you to have the proper strategic discussion with the client on precisely why it’s a negative to change it.

    This is how you can swing such situations in your favor, and educate clients for the future. As an added plus, your expertise on the subject will help you become an expert in your client’s eyes, which will help them trust your judgement in the future.

  23. I think you folks are missing something key here about those Top X posts. How many of you have written an article and had it show up on a Smashing roundup? How many more readers did you gain?

    We have a tutorial we wrote back in 2007 on Gigposter Design. http://www.gomediazine.com/tutorials/gigposter-design-the-new-sex/ By today’s standards it’s not that great of a tutorial and a far cry away from the quality of work that we do nowadays. But it’s still the most popular and highly trafficked article on our entire site.

    Why?

    Because Smashing listed it in one of their “best of” Illustrator tutorial roundups early in 2008. Even today, we still get hundreds of visitors a day clicking over from that post.

    Those “Top X” posts are a great avenue for REAL writers like YOU to get exposure. That’s what these blogs do.

    It’s true, listing 50 screenshots of other people’s work just for inspiration or as an example of “great uses of web forms” doesn’t explain what good web form design is. But they provide that spark of inspiration to make one go out and learn it for themselves. They link to other people who do a better job of explaining it.

    As much as I am tired of those posts showing up in my feed reader, I’m never tired of being featured in one! End of story. :-)

  24. If there was no audience for the “Top 10 This or That Quick Trick” people would stop writing these kinds of articles. I’m sure everyone who has commented here has been lured to Smashing by a “sexy” title and a few have actually written articles most likely in hopes of getting noticed and driving traffic to their own site. Who’s playing who? Everyone wants a quick fix.

    I admire Smashing Magazine for being successful and understanding how things work. They must do research on hot topics, then they quickly write an article including an inviting title and get a ton of traffic and top page rankings. How? They understand SEO, high traffic phrases and they know WEB DESIGNERS CRAVE INFORMATION and quick fix solutions. Smashing Magazine’s success has created dozens of imitators many of which are web designers who feed the fire. If Smashing doesn’t do it it someone else will fill the void. There’s a demand!

    I see a huge business that has been built around selling information to Web Designers who desperately want to learn the latest and greatest technologies and tricks. This information comes in the form of college courses, training center classes, online classes, conferences, seminars, endless books, print magazines, blogs and online magazines. Some of the information is good although most of it is light, high level, dated JUNK. It’s a business. It can be annoying. It’s not going to end and we’re all apart of it in some form. Some of the previously mentioned JUNK is pushed by respected people in the industry. A List Apart deserves credit for staying the course and creating real, useful content.

    Anyone can make a website. The barrier for entry is non existent. You can buy an url, get hosting and with one click install WordPress and you have a blog. There is no certification or web designer license and there doesn’t need to be because there is no threat here.

    Good properly trained and experience designers are the minority. They read A List Apart, .net magazine (UK), blogs by smart designers they admire (many mentioned above) and think about design principles and web standards and they get cranky about bad design. Novice designers read “Top 10 lists” about things most people could gather on their own. These are two different worlds so there’s no need for concern.

    I’ve tried everything mentioned above and feel the best way to improve you skills is to follow great people and try to learn as much from them as possible even if it’s virtually. Find mentors, work hard, gain experience with real work, improve specific skills (i.e., typography, css) during down time and try new things even if you fail. The web design world doesn’t need any more copying of what’s been done. Be inspired by others work but don’t copy. Bring something new to the table!

    And don’t worry about the web design hype! “62 Mind Blowing CSS Tricks” (I made this up) won’t degrade good design.

  25. Very interesting article. I agree that design has principles and there is a certain standard many people prefer (most software companies have a very similar designed liquid layout). Creativity on the other hand is something else - something new.

    The big logos and headers are an obvious carry-over from the 90’s brand obsession with logos. That’s not an issue. Big is good. We live in an information age. Information should be easy to read and follow so that we can make our own interpretations on the content without any difficulty.

    In other words, there’s no harm in marketing a brand worth marketing.

  26. There are pros and cons, of course.

    I like what Jeff Finley said. There is some truth in his words.

    But sometimes, Top X and Top Y lists are just… lists. And they don’t give a spark of inspiration. It’s like the time of real articles, like Dan Cederholm or Doug Bowman explaining a certain technique with minute details… is over.

    I know it’s not true. But even take a look on twitter — a long list of… links and short sentences. Linking to other lists and… sometimes even articles — like this one:)

    We are in a hurry. We build lists and we don’t read so much.

    Or maybe I’m wrong… :)

  27. @Michael - It’s more difficult to find the Cederholm’s and Doug Bowman’s of the world through all of the “Top X and Top Y lists” and because these people, through their success, have less time to blog and have moved over to the shorter Twitter format. I also feel Google needs to adjust their algorithm so that quality content rises to the top rather than lists and reposts.

    The peak of blogging seems to have passed although there are still some great blogs out there like this one, others mentioned above and classics like Khoi Vin’s - http://www.subtraction.com

  28. Brilliant.

    I find myself getting caught up with these trends. I’ve always had an eye for design but i did courses in Multimedia so never really thought about Design as opposed to Creativity. Its only now that i have started borrowing my sisters books about Typography and Graphic Design.

    Still i won’t be disgarding my bookmarks about trends as i find some of the site links to be quite inspirational.

    Good blog.

  29. “Sometimes the right design is already in your head. Stop, think and let your creativity flow naturally.” - Anonymous

  30. Basically what it comes down to is this: there is no content online about the culture behind design. Without culture there is no design. Period.

    Today anybody with a copy of Photoshop improvises as a designer. These people want to download a few textures, a couple of brushes, apply a few filters and voilà: instant rad design.

    Some tutorials sites help propagate this behavior. Other big sites need linkbait posts to keep up with the advertising they attract. Stock websites attract amateurs with the dream of making quick bucks.

    The end result is our profession gets thinned, our rates and professionalism keep going down and thoughtless products invade the market.

    People need to go to school, do some homework and spend more time DOING design rather than talking about it.

  31. This is so true in dynamic/animated/interactive/multimedia realms as well.

    Too often rules of physics and reality are tossed out the window because a “designer” doesn’t understand that the object in front should be smaller than the object in back, or that shadows should come from light sources that make sense, not placed wherever. UI logic is another similar casualty…

    These rules are not broken because they help tell the story or achieve the project’s goals. No, instead they’re usually broken “because I said so.”

  32. What if the trendy list was created by designers who thought through the design?

  33. I agree 100%. As someone fairly new to the world of Graphic Design, I often notice that what usually gets raved about are those things with lots of “fluff”. Hopefully, 2010 will be the year of more substance.

  34. You got a point there, while trying to follow trends, we aren’t learning to work, but seeing what is being done all over the internet. We want so desperately to follow the trends that we don’t even think about them. And that’s wrong. If we don’t think about what we are doing and if we don’t understand what we are doing, how can a good work appear?
    This is an important factor to be changed. Webdesigners must start thinking (of course there are many who think about what they’re doing, but most don’t).

    However this is not the only factor to be changed., I think that people are missunderstanding what design really is. Design is an ART. And what you where trying to say is not DESIGN but WEBDESIGN. it’s kind of different… webdesign is something made to gain money, products, websites, blogs, webapps, and the list goes on.
    Sometimes we read the “Top 10 Design Trends for 2010”, or something like that, and then we apply them to webdesign, which is a little goofy :P

    As you said, trends don’t help us in understanding the Webdesign structure and don’t teach us to webdesign!

    Thank you very much for this post, I really enjoyed it! ;)

    Luís Pereira

  35. Completey agree. When I was in design school we had to have a reason for the “oversized header” and if the answer was “because it’s pretty” we were intellectially hit upside the head. :)

  36. The design community online has become a list of links consisting of the top 10 ways to present the top 10 ways to present the top 10 best logo designs.

    These sites do belittle our profession, providing no context to the charge. The “Best of Logo Collection” web sites seem to be the largest culprit of this. Elements of a visual identity valued for their aesthetics with no regard to their context. It’s about what is pretty.

    Trends will always be a part of design—there’s no point in opposing this fact. However, it’s how these trends and “best-of collection” web sites are USED that matters. In the hands of an educated designer, these tools can be used to supplement inspiration—never drive it.

    They’re nice to have, but too often they fall into the hands of designers without the proper experience to understand their rather insignificant value.

    But—that’s ok. It separates the design thinkers from the pretty-makers, making it easier for me to get work.

  37. Design is all about mathematics, hierarchy, and relationship. It is the way something is laid out. The overall structure of it.

    Aesthetics on the other hand is all about the way thing looks. The texture or color of something. Does it have clean, sleek lines that flow into each other or is it comprised of various elements and textures? Is it bold? Is it colorful?

    But both have to do with creativity.

    What I believe is that you are confusing these blogs that focus on aesthetics with design, and they are as well. Though these blogs do make design look or seem easy to those that do not appreciate or understand design it does not matter. These people would not pay for excellent designers to begin with, so let them have their $200 dollar logos and Themeforest templates.

    But aesthetics and design are locked together and are inseparable. Something can look amazing aesthetically, but completely fail because it is poorly designed and unusable. Conversely, something can be designed in all the right ways, but have such poor aesthetics no one will want to use it.

  38. The definition of design can be different for everyone, if you have your own definition tell it! I surely agree on this one. I think design is a combination of branding, marketing, hierarchy, relations and creativity (and much more). But I haven’t defined my own real definition yet :) .

    This post surely makes you think, thanks for that!

  39. @ Aljan Scholtens

    The biggest issue is the end user. We as designers cannot discount aesthetics. A poorly designed but aesthetically pleasing site is more likely to be utilized than a well designed but ugly one. People are more willing to put up with bad design if something just looks good. Conversely, it doesn’t matter how well something is designed or how easy it is to use. If it is not aesthetically pleasing so that it draws people in and invites users to use it, the site will be under utilized.

    The issue that we, as designers, need to overcome is meshing design and usability with aesthetics.

  40. From your words: “Seek out quality content…. Read great, thought provoking posts…”.
    Extension: Seek out quality (not just quality content), or qualitative works. Read greatness, or great works, great books, great thoughts, great provocation. Extension. Turn the computer to ‘sleep’ mode, go to the museum. Extension. Have great sex. Play until exhausted. Extension. Retreat, share with monks. Expansion ex-nihilo. Contemplate, Meditate, Focus. Ex:::;;; Torp Blo/ [vzz TENSION. .. . Retreat. Come back. Seek out and read. Out.

  41. I really love this article and the comments are really good as well.
    For persons who want to read more on aesthetics and usability, The link below is a very good article as well.
     http://www.alistapart.com/articles/indefenseofeyecandy/

    Personally, I believe that design should have a purpose and the purpose shouldn’t be just so the designer can try out new stuff or new trends.

    I always laugh when people argue about design being art vs being science. I say it is both and they can live together in perfect harmony.

  42. Irony is that I found your site in «design trends» article at smashingmagazine