A Case for Usable Content
Tuesday, October 23rd, 2007
Every time you venture to a website that gives advice about websites, you’re bound to run into the line “content is king.” In truth, the value of your site is by and large that of your content. Aesthetics and marketing only go so far. People come to a site with a goal, and that goal is always content focused. Yet we seem to often sacrifice this in the name of design.
Our evangelism for semantic code is all in the name of usability, many of us spend time in design critiques or wireframe discussions about the usability of workflows, the proper words to describe a key menu element, or even going to bizarre lengths to keep out that one last wrapper div that we feel we could find a way around. But at the end of all this, we’re using image replacement on header text, and leaving content handling in the hands of the questionable practices of rich-text emulators. Nothing wrong with that, right? It’s a pretty standard practice on the web today.
(more…)